Assistant Marketing Manager (Luxury Hospitality & Lifestyle Brand)

Join Coco Group Bali, a premier luxury hospitality and lifestyle brand in the heart of Bali, as our Assistant Marketing Manager. This is an exceptional opportunity to drive innovative marketing strategies in one of the world’s most vibrant and dynamic destinations. In this role, you will collaborate with a talented team to create and execute marketing campaigns that elevate our brand and attract discerning clientele. Based in Canggu, you’ll have the chance to immerse yourself in Bali’s rich culture and stunning landscapes, while contributing to the growth of a globally recognized brand.

As our Assistant Marketing Manager, you will play a pivotal role in shaping the marketing narrative of Coco Group Bali. You will work closely with the Marketing Director to develop and implement strategic marketing plans, leveraging digital and traditional channels to maximize brand visibility and engagement. This position offers a unique blend of creative and analytical challenges, providing you with the opportunity to grow your expertise in the luxury hospitality sector.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing campaigns across digital and traditional channels, including social media, email marketing, and content creation.
• Collaborate with the Marketing Director to create and refine marketing strategies that align with business objectives and target audience preferences.
• Monitor and analyze marketing performance using tools such as Google Analytics, SEMrush, and social media insights to optimize campaign effectiveness.
• Manage and oversee the marketing budget, ensuring efficient allocation and tracking of expenditures.
• Build and maintain relationships with key industry partners, influencers, and media outlets to enhance brand visibility and credibility.
• Conduct market research to identify trends and opportunities, providing valuable insights to inform marketing decisions.
• Assist in the planning and execution of events and promotions, ensuring they align with the brand’s image and marketing goals.
• Provide regular reports and presentations to the management team, highlighting key marketing achievements and areas for improvement.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, with a strong background in luxury hospitality or lifestyle branding.
• Proven track record of developing and executing successful marketing campaigns.
• Proficiency in marketing tools and software, including Google Analytics, SEMrush, Hootsuite, and Canva.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Creative thinking and innovative approach to marketing strategies.
• Fluency in English, both written and spoken, is a plus.

🛠️ Keahlian

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